Marketing that knows every fan personally.
Perk is a full CRM with built-in email — every send is automatic, behavior-triggered, and personalized down to the person. It learns what each Tootsie fan loves, then writes them back at exactly the right moment.
Every fan has a profile. Every profile writes the email.
Perk stitches online and in-store, anonymous and known, into one living record per shopper. Here's what it knows about Taylor — and how each field becomes a personalized send.
Taylor R.
1,840 pts
660 away
Tier + points balance
Candy Lover, 1,840 pts — drives goal-gradient nudges and tier-up invites that show the exact gap.
Saved favorites
The reward and products a fan starred become the hero image and the headline of their next email.
Affinity categories
A live model of what each fan leans toward — so 'picked for you' is actually picked for them.
Online + in-store, one timeline
Receipt scans, games, and browsing all land on the same profile, so messages never repeat or contradict.
Eight emails Perk sends for you — each one personalized.
Real Tootsie email branding. Real candy and merch imagery. Real merged data — the highlighted bits are personalized per fan. Each card shows the trigger that fires it and the data it uses.
New member
Welcome to the Tootsie Family, Taylor.
Your sweet journey starts now — and we dropped 500 points in your account to kick it off. Earn more every time you play, shop, or scan a receipt.
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Why it's smart
Trigger: Signed up for Tootsie Rewards
Picked for you
Taylor, we picked these just for you.
Our affinity model says you lean Tootsie Pops and Fruit Chews— so here's a fresh trio worth extra points this week.
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Why it's smart
Trigger: Browsing + purchase history (affinity model)
Your saved reward
Dots Logo (Yellow) T-Shirt
2,500 pts to redeem
Almost there
You're just 660 points from the Dots Logo Tee you saved.
You've banked 1,840 pts of 2,500. One game, one receipt scan, or one order closes the gap.
74% of the way there
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Why it's smart
Trigger: Saved a favorite reward
Just dropped
New game just dropped: Match & Win.
Taylor, flip the candy tiles, match the pairs, and bank points on every win. Limited-time double-points bonus through Sunday.
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Why it's smart
Trigger: New game feature went live
4th of July
Double points all weekend. Happy 4th!
Taylor, every point earns twice through Monday — games, scans, and orders all count double. Stock the candy bowl and stack the rewards.
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Why it's smart
Trigger: Seasonal campaign (Independence Day window)
One order to go
So close
Taylor, one more order and you're a Sugar Rush member.
You're 88% of the way from Candy Lover to Sugar Rush — where points earn faster and rewards unlock sooner.
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Why it's smart
Trigger: Tier progress threshold crossed
We miss you
We miss you, Taylor.
It's been a couple weeks — so here's 200 points to welcome you back. Your 1,840 pts are right where you left them in the candy aisle.
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Why it's smart
Trigger: No activity in ~2 weeks (lapsing segment)
Confirmation
You unlocked free shipping!
Nice work, Taylor — you crossed the threshold and free shipping is yours on your next order. Cash it in before the next craving hits.
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Why it's smart
Trigger: Hit a points / spend threshold
Set the triggers once. Perk personalizes the rest, forever.
Every one of these emails runs on the points and behavior the Perk widget is capturing on this store right now — so each fan keeps getting their own message long after you've walked away.