An intelligent loyalty layer, built right into your candy store.
We turn browsing into points — and behavior into intelligence — so every visit makes Tootsie a little smarter and a lot stickier.
You already have everything Perkify needs to work. We just switch it on.
Most brands have to build a loyalty loop from scratch. Tootsie already has the pieces — two storefronts, a Shopify backbone, and a 125-year-old audience that comes back for more.
Already on Shopify
Perkify installs as a native embedded app and theme app-embed — in minutes, no replatforming, no engineering sprint. The store you have today is the store it runs on.
Two storefronts, one perfect loop
Shoppers earn on shop.tootsie.com (the candy they love) and redeem on tootsiegifts.com (the merch they want). That earn-here, spend-there loop is the closed loyalty system most brands spend years building. You already run it.
A beloved, repeat-buying catalog
125+ years, an iconic nostalgic brand, and a huge catalog — Tootsie Pops, Rolls, Charms, DOTS, Andes — bought again and again by families. That's exactly the repeat engagement Perkify thrives on.
Reward. Learn. Convert.
Three things happen on every single visit — and they compound.
Reward
Every page, photo, and product earns points — even before signup. The reward starts the second they arrive, not after they fill out a form.
Learn
How deeply someone engages becomes a per-person interest profile. A glance, a gallery study, a long dwell — each says something about what they love.
Convert
“Save your points & picks” turns an anonymous browser into a known member at checkout — with every banked point and favorite carried over.
The friendly little companion in the corner — yes, right now.
Perky lives in the corner of every page on this very site. For Tootsie, Perky is themed as a wrapped mini Tootsie Roll — expressive eyes, an engagement ring that fills as you explore, and a little celebration when you hit a milestone.
- Expressive & alive. Eyes that follow along and react as you browse.
- A ring that fills. Visible progress that rewards curiosity in real time.
- Auto-brand-themed. Wears Tootsie's colors and candy out of the box.
- Accessible (WCAG-AA). Keyboard-friendly, screen-reader-ready, respectful of motion settings.
Go ahead — tap Perky in the corner.
Perky
Your Tootsie-wrapped guide to points, picks & play.
Live in the cornerPoints that bank while they browse.
No login wall. No empty-handed first visit. Points start accruing the moment someone lands — and they're still there when they come back.
Anonymous accrual
Points build before signup — the reward begins on visit one.
Anti-farm caps
Smart limits keep earning honest and the program healthy.
Persists across pages
The balance follows the shopper from aisle to aisle, visit to visit.
One-tap save
Lock it all in before the session ends — no friction.
It learns what each shopper actually loves.
Not every click means the same thing. Perkify weighs engagement by depth — building a per-person interest profile that syncs straight to Perk and powers “Picks for You.”
The deeper the signal, the more it counts:
- ×1A glance
- ×2A product view
- ×3Studying the photos
- ×4Reading the description
- ×5Real dwell time
- ×6A save / favorite
- ×7Add to cart
Four ways to play & earn.
Each mini-game is built from Tootsie's real catalog — so playing is also discovering, and discovering teaches Perkify what they love.
Style Swiper
Swipe through real Tootsie candy — like or pass — and watch their taste profile take shape.
Pick Your Top 5
Build a sticky dock of must-have favorites and lock in the treats they can't live without.
Match & Win
A classic card-flip memory game with candy pairs — fun, fast, and rewarding.
Find the Hidden Treat
A scavenger hunt across the store that turns browsing into a treasure trail.
Your gear makes the perfect prizes.
Shoppers earn points on the candy they already love — then redeem for real Tootsie merch from tootsiegifts.com. Tees, mugs, totes, journals, wallets.
Girls Love Dots Note Pad
500 pts
Dots Notecard
500 pts
Junior Mint Notecard
500 pts
Dubble Bubble Tyvek Wallet
600 pts
Sugar Daddy Tyvek Wallet
600 pts
Tootsie Pop Groovy Tyvek Wallet
600 ptsWalking billboards
Every redeemed tee, mug, and tote puts Tootsie in the wild.
Deeper brand love
Owning the merch turns a snack habit into fandom.
Demand for the gift store
Points give tootsiegifts.com a built-in, recurring demand engine.
Closes the two-store loop
Earn on candy, spend on merch — both storefronts win.
One tap, two accounts.
When a browser decides to save their progress, a single tap creates both a Perk participant and a Shopify customerat once — capturing email, name, and consent, and carrying over every banked point and favorite. That's the moment an anonymous visitor becomes a known, re-marketable member.
Save your points & picks
Perk participant
Member profile, points ledger, tier status — created instantly.
Shopify customer
A real customer record, ready for email & re-marketing.
Consent captured
Email, name, and privacy preferences in one step.
Nothing lost
Every banked point and favorite carries straight over.
How it syncs with Perk.
Perk Studio is the loyalty engine and system of record — members, points ledger, tiers, rewards, branding. Perkify is the Shopify layer — the Perky widget, the secure backend, and the data capture.
Storefront
Shoppers browse, view, favorite, add to cart.
Perky
Reads each interaction and renders live data back.
Perkify
Secure HMAC App Proxy relays it server-to-server.
Perk Studio
Awards points, identifies the member, returns rewards & branding.
Purchases sync separately. Shopify's order webhook posts each completed order to Perkify, which awards purchase points and files the receipt in Perk — automatically.
Every action saved. Everything in sync.
Captured
- Page views
- Product views
- Photo-gallery depth
- Description reads
- Dwell & scroll
- Add to cart
- Favorites
- Game signals
- UTM campaigns
Systems
- Dynamic discount codes
- Live catalog sync
- Per-product point values
- Configurable earn rules
- Two-way Perk sync
- Identity resolution
- Purchase attribution
- Anti-farm integrity
Built right.
The more they explore, the sweeter it gets.
Everything on this site is Perkify, running live — Perky's in the corner right now, banking points as you read this.