You don't just have customers.
You have fans.
You just don't have a way to reach them. Perk turns your subscribers and buyers into a fanbase you can activate — and your fans into ambassadors who sell for you. Loyalty is the engine that moves people up the ladder and keeps them buying.
Every fan climbs. Loyalty is the motor.
Today, your store moves people one rung — an email, maybe one purchase — then stops. Perk keeps moving them up: subscriber to buyer, buyer to repeat buyer, repeat buyer to fan, fan to ambassador.
Subscriber
On your list, reachable.
List sizeBuyer
Made their first purchase.
Conversion rateRepeat buyer
Comes back, again and again.
Repeat rate & LTVFan
Loves the brand, not just the candy.
Engagement & retentionAmbassador
Sells for you, for free.
Referral volume & CAC
Powered by loyalty
Each rung up is a step a fan takes on their own — pulled by points, picks, play and the next reward worth reaching for. The ladder is the product. Everything below is how it climbs.
Your brand is the engine.
We just turn it on.
Feed Perk the products, posts, emails and receipts you already make. It turns all of it into an always-on program your fans actually want to play — no daily management, no campaign sprints.
We take what you already make
- Products
- Social posts
- Emails
- Receipts
- Purchases
- Campaigns
The Perk engine
Automatically gamifies all of it — 24/7, no babysitting.
Your fans get
- Points
- Rewards
- Games & quizzes
- Streak bonuses
- Exclusive perks
- Early access
Live right now
Your program never clocks out — here's the last few seconds.
Maria bought a 12-pack of Tootsie Pops
+1,699just nowJordan referred a friend
+5005s agoSam watched “The Fruit Ones”
+1009s agoPriya joined Tootsie Rewards
+1,50013s agoAlex saved Cherry Pops to favorites
+10017s agoDevon tapped through 3 social posts
+4521s ago
No daily management. No campaign sprints. Just always-on loyalty that runs itself — quietly turning everything you already do into reasons to come back.
See the autopilot in actionWord of mouth has always been how Tootsie grows.
130 years of growth on word of mouth and nostalgia, with almost no ad spend. We don't pitch the ambassador engine as a new idea — it's your original growth model, finally instrumented: measurable, repeatable, and rewardable instead of left to chance.
A frugal heritage brand, amplifying the one thing that already works for free.
The same engine, finally instrumented
- Merch they wear. Rewards redeem for real Tootsie merch — fans literally wearing the brand down the street.
- A social feed. Fans post, react, and show off picks — the candy-aisle conversation, captured.
- Referrals worth tracking. Every recommendation is logged, attributed, and rewarded — not lost to the wind.
You already have everything Perkify needs to work. We just switch it on.
Most brands have to build a loyalty loop from scratch. Tootsie already has the pieces — two storefronts, a Shopify backbone, and a 125-year-old audience that comes back for more.
Already on Shopify
Perkify installs as a native embedded app and theme app-embed — in minutes, no replatforming, no engineering sprint. The store you have today is the store it runs on.
Two storefronts, one perfect loop
Shoppers earn on shop.tootsie.com (the candy they love) and redeem on tootsiegifts.com (the merch they want). That earn-here, spend-there loop is the closed loyalty system most brands spend years building. You already run it.
A beloved, repeat-buying catalog
125+ years, an iconic nostalgic brand, and a huge catalog — Tootsie Pops, Rolls, Charms, DOTS, Andes — bought again and again by families. That's exactly the repeat engagement Perkify thrives on.
Reward. Learn. Convert.
Three things happen on every single visit — and they compound.
Reward
Every page, photo, and product earns points — even before signup. The reward starts the second they arrive, not after they fill out a form.
Learn
How deeply someone engages becomes a per-person interest profile. A glance, a gallery study, a long dwell — each says something about what they love.
Convert
“Save your points & picks” turns an anonymous browser into a known member at checkout — with every banked point and favorite carried over.
The friendly little companion in the corner — yes, right now.
Perky lives in the corner of every page on this very site. For Tootsie, Perky is themed as a wrapped mini Tootsie Roll — expressive eyes, an engagement ring that fills as you explore, and a little celebration when you hit a milestone.
- Expressive & alive. Eyes that follow along and react as you browse.
- A ring that fills. Visible progress that rewards curiosity in real time.
- Auto-brand-themed. Wears Tootsie's colors and candy out of the box.
- Accessible (WCAG-AA). Keyboard-friendly, screen-reader-ready, respectful of motion settings.
Go ahead — tap Perky in the corner.
Perky
Your Tootsie-wrapped guide to points, picks & play.
Live in the cornerPoints that bank while they browse.
No login wall. No empty-handed first visit. Points start accruing the moment someone lands — and they're still there when they come back.
Anonymous accrual
Points build before signup — the reward begins on visit one.
Anti-farm caps
Smart limits keep earning honest and the program healthy.
Persists across pages
The balance follows the shopper from aisle to aisle, visit to visit.
One-tap save
Lock it all in before the session ends — no friction.
It learns what each shopper actually loves.
Not every click means the same thing. Perkify weighs engagement by depth — building a per-person interest profile that syncs straight to Perk and powers “Picks for You.”
The deeper the signal, the more it counts:
- ×1A glance
- ×2A product view
- ×3Studying the photos
- ×4Reading the description
- ×5Real dwell time
- ×6A save / favorite
- ×7Add to cart
Four ways to play & earn.
This is how a one-time buyer becomes a regular and then a fan. Each mini-game is built from Tootsie's real catalog — so playing is also discovering, and discovering teaches Perkify what they love. (Ask them how many licks it takes to the center of a Tootsie Pop while you're at it.)
Style Swiper
Swipe through real Tootsie candy — like or pass — and watch their taste profile take shape.
Pick Your Top 5
Build a sticky dock of must-have favorites and lock in the treats they can't live without.
Match & Win
A classic card-flip memory game with candy pairs — fun, fast, and rewarding.
Find the Hidden Treat
A scavenger hunt across the store that turns browsing into a treasure trail.
Your gear makes the perfect prizes.
Shoppers earn points on the candy they already love — then redeem for real Tootsie merch from tootsiegifts.com. Tees, mugs, totes, journals, wallets.
Girls Love Dots Note Pad
500 pts
Dots Notecard
500 pts
Junior Mint Notecard
500 pts
Dubble Bubble Tyvek Wallet
600 pts
Sugar Daddy Tyvek Wallet
600 pts
Tootsie Pop Groovy Tyvek Wallet
600 ptsWalking billboards
Every redeemed tee, mug, and tote puts Tootsie in the wild.
Deeper brand love
Owning the merch turns a snack habit into fandom.
Demand for the gift store
Points give tootsiegifts.com a built-in, recurring demand engine.
Closes the two-store loop
Earn on candy, spend on merch — both storefronts win.
One tap, two accounts.
When a browser decides to save their progress, a single tap creates both a Perk participant and a Shopify customerat once — capturing email, name, and consent, and carrying over every banked point and favorite. That's the moment an anonymous visitor becomes a known, re-marketable member.
Save your points & picks
Perk participant
Member profile, points ledger, tier status — created instantly.
Shopify customer
A real customer record, ready for email & re-marketing.
Consent captured
Email, name, and privacy preferences in one step.
Nothing lost
Every banked point and favorite carries straight over.
How it syncs with Perk.
Perk Studio is the loyalty engine and system of record — members, points ledger, tiers, rewards, branding. Perkify is the Shopify layer — the Perky widget, the secure backend, and the data capture.
Storefront
Shoppers browse, view, favorite, add to cart.
Perky
Reads each interaction and renders live data back.
Perkify
Secure HMAC App Proxy relays it server-to-server.
Perk Studio
Awards points, identifies the member, returns rewards & branding.
Purchases sync separately. Shopify's order webhook posts each completed order to Perkify, which awards purchase points and files the receipt in Perk — automatically.
Every action saved. Everything in sync.
Captured
- Page views
- Product views
- Photo-gallery depth
- Description reads
- Dwell & scroll
- Add to cart
- Favorites
- Game signals
- UTM campaigns
Systems
- Dynamic discount codes
- Live catalog sync
- Per-product point values
- Configurable earn rules
- Two-way Perk sync
- Identity resolution
- Purchase attribution
- Anti-farm integrity
The reach you were missing.
This is how each person gets moved up their next rung — automatically. Perky is only half of it. Perk is also a full CRM with built-in email — one live profile per fan, online and in-store — so every message is automatic, behavior-triggered, and personalized down to the person.
Personalized picks
Recommends the exact candy each fan keeps coming back to — straight from their affinity profile.
“You’re X points away”
Nudges them toward the merch reward they saved, with their real points gap and a progress bar.
New game dropped
Announces a fresh way to earn — Match & Win, a new mission — the moment it goes live.
Seasonal bonus events
“Double points all weekend for the 4th of July.” Timed campaigns that drive a rush of activity.
Win-backs
Quiet for a couple weeks? An automatic “we miss you,” with points to come back to the candy aisle.
Tier nudges
“One more order and you’re Sugar Rush.” Aspiration, on autopilot.
Every send is merged with their name, favorites, points and tier — no marketing team required.
See the full email galleryBuilt right.
The same story, in numbers a finance team respects.
The fan language to feel it; the LTV and CAC language to defend it upstairs. Every rung of the ladder maps to a metric a lean team can put in a deck.
Conversion rate
Repeat rate & LTV
Referral volume & lower CAC
A fanbase you already earned but never owned.
Perk activates a fanbase Tootsie already earned — and turns it into repeat revenue and free word-of-mouth growth, running on the store and subscriber list you already have. Everything on this site is live: Perky's in the corner right now, banking points as you read this.